From Straits Times, Oct 15, 2011
While in town recently, British politician Peter Mandelson spoke about a party's loss of emotional connection with voters and how that can lead to defeat at the polls. Insight reports on the discussions his comments sparked.
By Andrea Ong
HE WAS a co-architect of Britain's New Labour movement, which swept the party to victory in 1997 and helped it stay in power for 13 years.
But during a recent visit here, Lord Peter Mandelson was more focused on the reasons for Labour's loss at last year's polls.
He identified one crucial factor: emotional connection.
'As a party, we had begun to drift, to misplace our New Labour identity... Finally, we lost what I can best describe as our emotional connection with our voters,' he said.
Lord Mandelson, a former British secretary of state for business and European Union trade commissioner, was in town last month as a Lee Kuan Yew Exchange Fellow.
His words struck a chord with his Singaporean audience.
Lee Kuan Yew School of Public Policy dean Kishore Mahbubani said the two words to take away from Lord Mandelson's lecture were 'emotional connection'.
While in town recently, British politician Peter Mandelson spoke about a party's loss of emotional connection with voters and how that can lead to defeat at the polls. Insight reports on the discussions his comments sparked.
By Andrea Ong
HE WAS a co-architect of Britain's New Labour movement, which swept the party to victory in 1997 and helped it stay in power for 13 years.
But during a recent visit here, Lord Peter Mandelson was more focused on the reasons for Labour's loss at last year's polls.
He identified one crucial factor: emotional connection.
'As a party, we had begun to drift, to misplace our New Labour identity... Finally, we lost what I can best describe as our emotional connection with our voters,' he said.
Lord Mandelson, a former British secretary of state for business and European Union trade commissioner, was in town last month as a Lee Kuan Yew Exchange Fellow.
His words struck a chord with his Singaporean audience.
Lee Kuan Yew School of Public Policy dean Kishore Mahbubani said the two words to take away from Lord Mandelson's lecture were 'emotional connection'.